FUNKY BUSINESS
THE CHALLENGE
ROLES — Creative Project Lead, Creative Director & Designer.
FUNKY BUSINESS by Kjell A. Nordström and Jonas Ridderstråle, Stockholm School of Economics (SSE) explores the evolving landscape of modern business — where success is driven by creativity, individuality, and constant change.
FUNKY BUSINESS represents organizations that thrive on personality, talent, and unconventional thinking and visual rethorics rather than rigid structures to pay the audience attention.
My mission, how do I make complex economic ideas a "Gig-Presentation" feel urgent, impactful, and emotionally engaging for global audiences on stage?
THE SOLUTION
With the client, I developed a bold Gig-Presentation, distinctive visual language rooted in the principles (brand identity) of FUNKY BUSINESS — energy, disruption, and individuality. Combined strong visual rhetoric with dynamic compositions, high-impact color, and iconic, instantly recognizable imagery.
I designed original visuals and sourced licensed assets, while ensuring smooth execution by resolving technical challenges throughout production.
THE OUTCOME
Delivery of a distinctive and visually memorable presentation that reinforced the book’s message, increased audience engagement, and ensured key ideas remained top of mind.