SMI
THE CHALLENGE
ROLES — Advisor, Creative Project Lead, Creative Director & Designer.
Security Management International (SMI) I designed needed a new brand identity for its risk and vulnerability assessment application — The SOTERIA System (Security Operations Threat Emergency Risk Intelligence Analysis).
The concept and design had to align with the company's corporate color system.
THE SOLUTION
Developed the conceptual framework and designed the SOTERIA App, aligning with SMI’s corporate identity and emphasizing safety, trust and empowerment.
The solution integrated Greek symbolism inspired by Soteria, the goddess of safety, preservation and deliverance —strengthening the platform’s narrative, mission, and strategic positioning.
Scope:
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Research
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Visual Strategy
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Designed Solution
THE OUTCOME
Delivered a cohesive and distinctive brand identity with original artwork, seamlessly aligned with SOTERIA’s purpose, global market positioning, and fully integrated across SMI’s corporate identity and technology.
Long-term strategic collaboration across multiple channels to develop both physical and digital marketing materials supporting global events and training programs.