For those who don’t know me — I’m a Swedish Creative Project Lead focused on turning strong ideas into clear, impactful execution. I work at the intersection of brand strategy, visual communication, conventional and AI-technology — combining structure and creativity to turn insight into something meaningful and real.

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I help businesses shape and translate their brand into communication that feels coherent, human, and consistent across digital and physical touchpoints — from BX and UX/UI to CX. Working across both B2B (eCommerce and logistics) and B2C contexts, I care not only about how things look, but how they connect, perform, and build long-term trust.

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I lead projects end-to-end, from early thinking to final execution — bringing clarity, alignment, and momentum to every step. My approach is structured but flexible, allowing ideas to evolve while still moving forward with purpose.

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My experience spans advertising at HAVAS in Paris, IT consulting in Stockholm, and independent consultancy in visual communication and storytelling. Working across both local and global contexts, I’ve contributed to projects in industries ranging from luxury and healthcare to technology and security.

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Having grown up in Sweden, France, and the Netherlands, I’m used to navigating different cultures and perspectives. I work fluently in Swedish, English, and French, with strong knowledge of Dutch and German.

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With university degrees in Art and Design from Paris and Business Communication and Management (scholarship) from Stockholm, I blend creative and strategic thinking. I’m currently completing Emerging Tech for Creatives at Hyper Island, while continuously exploring new tools and technologies to keep my work future-focused and relevant.

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At my core, I’m curious, adaptable, and motivated by building creative systems that are not only visually strong, but sustainable, scalable, and effective over time.