WORKS | PORTFOLIO
SMl
Strategy → Design → Delivery
CLIENT SMI
Design Soteria App Identity
THE CHALLENGE
ROLES — Advisor, Creative Project Lead, Creative Director & Designer.
Security Management International (SMI) needed a new brand identity for its risk and vulnerability assessment application — The SOTERIA System (Security Operations Threat Emergency Risk Intelligence Analysis).
The concept and design had to align with the company's corporate color system.
THE SOLUTION
Developed the conceptual framework and designed the SOTERIA App, aligning with SMI’s corporate identity and emphasizing safety, trust and empowerment.
The solution integrated Greek symbolism inspired by Soteria, the goddess of safety, preservation, deliverance, reinforcing the platform’s mission and strategic positioning.
THE OUTCOME
Delivered a cohesive and distinctive brand identity with original artwork, seamlessly aligned with SOTERIA’s purpose, global market positioning, and fully integrated across SMI’s corporate identity and technology.
Long-Term Strategic Collaboration Across Multiple Channels for the Development of Marketing Materials Supporting Events and Training Programs.