asQer

Creative Project Lead | Art Director | Designer

 

Swedish national with international experience and an entrepreneurial, holistic mindset. Raised in Sweden, France, and The Netherlands. I combine creative intuition with strategic insight to craft brands and experiences that engage, inspire, and deliver long-term value. 

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I lead projects across digital (BX/UX/UI, CX, campaigns, responsive platforms) and offline channels (branding, print, visual storytelling), always focusing on clarity, consistency, and business impact. 
 

Renowned for fostering creativity and cohesion throughout the design process, I bring a holistic perspective that balances aesthetics with business objectives. I excel at guiding teams, managing clients, and developing brand expressions that inspire trust, emotion, and sustainable engagement.

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CAREER HIGHLIGHTS
 

My career began in the 1990s as an Art Director at Euro RSCG (Havas) in Paris, ranked as the fifth-largest advertising agency in the world.

• Worked on global campaigns for luxury brands such as Louis Vuitton, Christian Dior, Piaget, Clarins, Nokia International, and Kärcher.

• Worked in high-performing international teams, blending creative strategy with brand storytelling.

• Driven by a thirst for knowledge & personal growth, I moved on to expand my expertise in business communication and prepare for a new career with a clear holistic perspective, studying at Stockholm University and economics at Paris IV / La Sorbonne / ECCIP.
   

IT & Digital Consultant – Milagro Business Partner, Stockholm

• Designed digital platforms and branding initiatives for clients including Funky Business, The Confederation of Swedish Enterprise, and Dagens Industri.

• IT - Consultant - Sales / Account Manager

• Awarded a scholarship for good performance to the Future Leaders’ Programme at SSE Executive Education for outstanding performance. 

Independent Consultant 

• Delivered end-to-end branding solutions for startups, scale-ups, and international organizations, including Funky Business, Corporate Relations, Technology Industries of Sweden, MCI Group, SMI — Security Management International, Medicover, Bülow Clinic, and Eezyflow by Anti-Snore.

• Coined the concept of “Synergism of Branding” — integrating offline and online strategies to create cohesive, engaging customer experiences.

• Over a decade of leadership in marketing, design (B2B/B2C e-commerce), and product communication, including work on a CE-marked medical self-care device.
   

Education & Cross-Functional Expertise

• Communication & Project Lead, Stockholm University / DIHR

• Future Leaders’ Programme (Scholarship), Stockholm School of Economics Executive Education

• Economics / DAFA, Université Paris IV La Sorbonne / ECCIP

• Bachelor’s in Art Design, ESAM Design, Paris. Topic: in advertising, art direction, and conceptual solutions

• Upskilled in Cross Media Publishing, Online Marketing, and SCRUM methodologies
   

Languages & Cultural Adaptability

• Swedish (native), English & French (full professional proficiency), Dutch & German (professional proficiency)

• Skilled in adapting creative communication to diverse cultural and market contexts
   

Please reach out for more information for collaboration.

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