WORK & PROJECT
SMI - Security Management International
ROLES
Consultant | Project Leader | Visual Director & Design
ASSIGNMENT & MISSION
Synergism of Branding Offline & Online. Collaboration with the CEO and international contractors. With focus on profiling for SMI in the global market. Project Lead, brand development and responsibility for conceptual solutions and final design delivery from start to completion of brand identity. www.smiconsultancy.com
CLIENT - B2B
SMI - Security International Management is your global partner for intelligent security solutions. www.smiconsultancy.com
Website
CHALLENGE
SMI developed a new website and required guidance on brand identity, visual strategy, and design direction. The existing identity did not effectively communicate the company’s expertise in advanced management or its business concept.
SOLUTION
Project Lead & design. A new, forward-looking design approach was therefore proposed. Provided strategic consulting and advisory services to the CEO of SMI, aligning the company’s offline and online branding through a cohesive visual and communication strategy.
RESULTS
A refined corporate brand identity and product image were successfully launched in the global market, enhancing SMI’s visibility and alignment with its core values and business goals.
Identity SOTERIA App
CHALLENGE
Come up with a distinctive brand identity for The SOTERIA App >
SOLUTION
Project Lead, developed the conceptual framework and designed The SOTERIA App, reflecting its mission, goals, and desired outcomes with an emphasis on safety, trust, and empowerment.
RESULTS
Delivered a cohesive and impactful brand identity and original artwork, aligning seamlessly with SOTERIA’s purpose and positioning in the global market.
Brand Identity
Graphical profile
CHALLENGE
Develop a sustainable brand strategy, identity, and logotype aligned with the company’s business model and long-term vision.
SOLUTION
Project Lead & Art Director, designed a conceptual solution — a distinctive visual identity with refreshed colors and a cohesive graphical profile. Advisory for strategic implementation 360°.
RESULTS
Delivered a new brand identity optimized for both offline and online use, enhancing recognition and alignment with the organization’s vision top o mind.